APRIL 2023 | PRODUCTFY
KYB info collection flow for commercial debit card product
Creating a first time user flow for clients opening a commercial debit card account
Role
End-to-end visual design
Interaction design
UX Design
Timeline
3 weeks to prototype
Collaborators
Engineering, Product, Marketing, Compliance
We needed to create a comprehensive FTU flow that was as brief and user-friendly as possible.
Product Goal
Collect enough information to run an initial KYB verification check on clients opening a business debit account
Business Goal
Diversify product offerings by allowing clients to easily open a new commercial debit account for their business
Design Process
Research
Design
Speaking with users and other teams to understand product goals and learning from other platforms
Creating wireframes and developing initial designs in Figma
Iterate
Getting feedback on initial designs from team, users, stakeholders and making changes accordingly
Prototype
Creating a clickable prototype that can be used for product demos
Ship + Reflect
Handing design off to developers, looking back at process and identifying any improvements
Research Gathering
01.
Looking at how other platforms in the space (Brex, Mercury) approach first time info-gathering flow for similar products
Takeaways
- Other flows are pretty extensive
- Inclusion of detailed progress bars sets expectation of length for user
- Initial questions within the flow establish user's role and company type to tailor the experience
- Limited questions on each screen reduce cognitive load
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Creating pre-flow screening questions
02.
First screening question weeds out ineligible businesses, second question establishes that user filling out the flow has signatory authority on behalf of the company. Questions come before flow to mitigate extra work.
Sign up and KYB questions
03.
Design considerations for creating a complete, user-friendly experience
Flow accommodates all business structures (sole prop, LLC, etc.)
We put a question about company structure at the beginning of the flow. Different information auto-populates in the rest of the flow depending on the company structure.
User-friendly NAICS code selection
We put a question about company structure at the beginning of the flow. Different information auto-populates in the rest of the flow depending on the company structure.
Flow accounts for all beneficial ownership scenarios while remaining user-friendly and meeting compliance standards
Easy error handling corrects mistakes while eliminating ineligible businesses
We put a question about company structure at the beginning of the flow. Different information auto-populates in the rest of the flow depending on the company structure.
Prototype
